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News: Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies
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    Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies
    VISARUT SANKHAM

    THE NATION October 22, 2015 1:00 am



    THAILAND'S first footpath "mobile phone lane" for pedestrians has been implemented at Bangkok's Kasetsart University (KU) to accommodate tardy students who are sick of bumping into smartphone users on their way to class.

    The 500-metre footpath was divided into two lanes to separate phone users from non-users. The initiative, proposed by KU students and sponsored by Toyota Thailand, was implemented on a trial basis until November 15 in front of Central |Building No 1, which has a lot of foot traffic during rush hour. The results of the initiative will be assessed by the Performance Management Strategies team to compare the numbers from before and after the dual-lane footpath was implemented.

    During the morning rush-hour period, many students are in a hur-ry to attend classes and their path |is blocked by others who text and talk on their cellphones, said Natdanai Adisornpunkul, a third-year marketing major at KU's Business Administration Faculty. Rushing students resort to walking on the road to get to where they |are going, which is dangerous, he said.

    After brainstorming and researching for solutions on the Internet, his group came up with the "mobile phone lane" and they called the project "Anyone can change", Natdanai said. The project comprises the "mobile phone lane" and four warning signs with three mascots to warn students of oncoming traffic while crossing the road.

    It was submitted to the Toyota Challenge 2015, which invited university students to come up with marketing ideas to solve on-campus problems.

    Natdanai said the team has so far spent Bt6,000 out of the Bt20,000 project fund.

    The other team members are Piyawan Kovitrojanapong, Namfon Chalongsukwat and Wannaporn Wuthapanich.

    "We need to promote this scheme, which was only set up on Sunday, because many people are still unaware of it," he said, adding that they would spend a week to observe people's feedback.

    "As people nowadays spend so much time looking at their mobile phone screens, they could get hurt if they are unaware of their surroundings. This project will help to boost public safety, while encouraging people to adhere to traffic regulations," he added.

    Nutpapat Jarupan, a fourth-year tourism major, said she thought the scheme, which she heard about from peers, was so interesting that she tried using it. She said more public relations should be done to achieve the plan's goals.

    Wimonrut Cheeramok, another fourth-year tourism major, said she tried walking on the lane yesterday and noticed that many students were unaware of it.

    "I think KU should promote it and inform to students more to boost the scheme's effectiveness," she added.

    Pasorn Saowaratthitada, Toyota Thailand's PR officer, said that if the project wins the contest, it would be recommended to Kasetsart University, which would then decide if the scheme can be permanently implemented.

    Last September, China's Chongqing City made headlines with a light-hearted plan to set up a "mobile phone lane" for pedestrians on the footpath of a short section of the downtown road for people with smartphones. The initiative was apparently inspired by a US model in which a similar dual-lane arrangement was created in Washington, DC, in last July as part of a televised behavioural experiment.
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  2. #2
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    Re: Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    We always encounter clueless smartphone zombies while walking in Bangkok. At better than 15 stone, I usually walk right through them, ... lesson learned!
    "Repudiate bullshit wherever you find it. Reason is worth standing up for." - Peter Boghossian



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    Re: Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    Quote Originally Posted by Curt View Post
    We always encounter clueless smartphone zombies while walking in Bangkok. At better than 15 stone, I usually walk right through them, ... lesson learned!
    that is 95 kg.....OK you would flatten me and many Thai girls.....but carefully there are other weightclasses around, both Thais and Expats....Some short as well....if you stand between them and McDonalds you are done.
    I recall a breakfast buffet with a Chinese group tour of mostly elderly ladies....anything than waiting for the left overs would have been suicide....

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    Re: Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    Quote Originally Posted by Curt View Post
    We always encounter clueless smartphone zombies while walking in Bangkok. At better than 15 stone, I usually walk right through them, ... lesson learned!
    Must admit I do much the same-also try and force them to walk into a lamp post or another piece of street furniture by switching my path. Sometimes it works! It is for their own good-not paying attention to what is going on around you is a gift for street criminals-pickpockets and the like.

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    Re: Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    Quote Originally Posted by Khun Don View Post
    THAILAND'S first footpath "mobile phone lane" for pedestrians has been implemented at Bangkok's Kasetsart University (KU) to accommodate tardy students who are sick of bumping into smartphone users on their way to class.
    I don't understand this sentence, surely the smartphone users are the tardy students, not those being delayed by them?

    David
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    Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    I originally thought that as well David, but I think they are saying that students who are running late and rushing to class are being further delayed by the phone zombies who are walking slowly. Perhaps their classes start at different times and the phone culprits are not in a hurry.
    I suppose people could leave a little earlier, but the number of people who use traffic as an excuse for being late indicate that forward planning may not be a strong suit.


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    Re: Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    Also looks like a pickpocket's dream. "DISTRACTED PEOPLE HERE!"


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    Re: Varsity gets Thailand's first 'mobile phone lane' for smartphone junkies

    Students rushing to their classes is not always because they arrived late to school. Some may have multiple classes in a row in different buildings and so they really need to dash. Yes, students need to factor this in planning their schedules.

    It seems this "smartphone zombies" problem is an inevitable hazard in this day and age. I find it a good thing that KU tries to lift a finger to minimize its ill effects on their students.

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